Ziroru is a New York–based studio by Shiva Farrokhi, creating objects and spaces that are timeless in form and thoughtful in function. Every piece is made with care—for the planet, for the senses, and for the spaces we inhabit.

Guided by سهل و ممتنع (Sahl o Momtane’)—the Persian literary concept that celebrates simplicity through meticulous thought and effort, Ziroru Studio’s designs aim to evoke an “aha!” moment—making you wonder, “why wasn’t this done before?”

Pronounced "Zero Roo" | Ziroru (زیرورو) literally means "under and over," but as an expression, it signifies dramatic change.